Logos resonate deeply with customers. Sometimes more deeply than brands realize. Consider the flood of negative feedback that Gap and Seattle’s Best Coffee met when attempting rebranding, particularly on social media. Since a positive reception is key to success, here are 6 must-know design … Read more about 6 Must-Know Design Principles For Logos
“Success is 20 percent skills and 80 percent strategy,” according to American entrepreneur Jim Rohn. In today’s culture of ever-evolving technologies, creating a strategy for digital marketing can be challenging. Here are a five do’s and don’ts to start planning for digital success. … Read more about How To Create A Digital Marketing Strategy
Landing pages pack a powerful punch in today’s digital marketing world. While websites are a must-have, landing pages can often make the difference between gaining leads or stagnating sales. In fact, companies with 10-15 landing pages experience a 55% increase in overall leads. … Read more about 5 Reasons You Should Create Landing Pages
Only about 25% of millennials and baby boomers trust content from brands. That’s 1 out of every 4 customers! The battle for customers has moved from getting the message out to creating a message that customers will trust. Enter user-generated content, also known as consumer-generated content. … Read more about How User-Generated Content Can Help Your Business Succeed
Most of us like to take things down a notch during the dog days of summer. But when it comes to marketing, August is no time to slow the pace. Here are five ideas to heat things up during the waning weeks of the season. … Read more about 5 Marketing Tasks for the Dog Days of Summer
In one minute, there are 174,000 people scrolling through Instagram; 993,000 people logging into Facebook; and 2.4 million Google searches. While estimates vary, it’s likely many consumers see hundreds, and possibly thousands, of ads per day. Now more than ever, a well-crafted image on a website or … Read more about How a Great Image Can Spark Interest
Today there is no separation between paid and unpaid content in social media. With the changes to platform algorithms and the overall decrease of organic reach, companies need to spend dollars to increase engagements, clicks to the website and brand awareness on social media. Here are the four major … Read more about Why You Need To Do Social Media Advertising
A poorly designed website impacts your business more profoundly than you may imagine. While design affects the appearance of a site, it also helps search engines determine where to place your company within search results. Here are four practical ways website design influences your company’s … Read more about 4 Ways Web Design Affects SEO
