Behind every outdated website exists someone with a firm explanation of why the site is fine “as is.” Often the excuses for not updating a site are based on a basic misunderstanding of a website’s purpose. We’re here to dismantle four common reasons for not updating a website and reveal the misconceptions behind them.

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Staying in tune with customers can be your business’s greatest asset. All too often, though, knowledge of your product or service can crowd out knowledge of your customer. Learn how to bridge the gap with a few simple practices you can tackle in one afternoon.

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Introducing social media into your business can feel like mixing oil and water. They exist without conflict, but also without combining, which quickly opens the door to blunders and missteps. At Fresh, we’ve seen businesses at varying stages of social media involvement, but here are 7 of the biggest mistakes we typically find.

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The road of agency-client partnerships is fraught with challenges. Since communication alone paves the way to shared happiness, here are a few questions to get the ball rolling in the right direction when talking with your current or prospective agency.

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Stock photography is the junk food of the image world. It offers short-term budget pleasure and bursts of energy, but a steady diet of it slowly erodes the appearance of your business. While the choice between professional photography and stock may not always be cut-and-dried, here are three times your business must invest in professional photography.

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Knowledge is power. Yet the knowledge many businesses have about SEO resembles less of a concrete understanding and more of a vague connotation. If your website is drowning amid never-ending search engine updates, here are five must-know facts to preserve it.

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