Stock photography is the junk food of the image world. It offers short-term budget pleasure and bursts of energy, but a steady diet of it slowly erodes the appearance of your business. While the choice between professional photography and stock may not always be cut-and-dried, here are three times your business must invest in professional photography.

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Knowledge is power. Yet the knowledge many businesses have about SEO resembles less of a concrete understanding and more of a vague connotation. If your website is drowning amid never-ending search engine updates, here are five must-know facts to preserve it.

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By 2019, nearly a million minutes of video will be shared every second. Video isn’t going away; it’s growing exponentially. Here are three reasons it appeals to your customers, and why it’s indispensable to your social media strategy.

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At your disposal lies an untapped resource—reviews on Google, Yelp, Facebook and your website. Yet harnessing the power of online customer feedback often falls to the bottom of a business’s to-do list. Here are three reasons to make it a top priority.

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Your logo represents your business. It’s often the customer’s first point of contact. Unfortunately, eye-catching logos are in short supply these days, and eye-sore logos abound. Our Fresh art directors Sandra Anderson and Shelley Carpenter have seen more than their fair share of atrocities. They shared their wisdom with the Fresh blog by detailing 5 of the most common ways to mess up your logo.

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Proposals and pitches are peppered with them. Marketing blogs and business publications throw them out like confetti. Yet often these words are heard and not understood. Since knowledge is power, we wanted to share seven marketing terms commonly used, and what they really mean in today’s marketing industry.

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