A poorly designed website impacts your business more profoundly than you may imagine. While design affects the appearance of a site, it also helps search engines determine where to place your company within search results. Here are four practical ways website design influences your company’s … Read more about 4 Ways Web Design Affects SEO
Did you know 77% of people prefer email for receiving marketing communications? Or that emails can convert customers 3 times better than social media posts? Email marketing can be a quick, effective and cost-efficient way for businesses to reach prospective customers. But before you get started, … Read more about 5 Ways To Fail At Email Marketing
Your website needs to connect and engage with your audience while providing the information they are seeking on your company’s services or products. That’s where a solid website content strategy comes in handy. While creating one can seem intimidating, often it’s as simple as spelling out the why, … Read more about 4 Keys to Navigating A Content Strategy For Your Website
People talk when they’re angry. While frustrated customers are still most likely to share displeasure in-person, 47% of people are also likely to post about it on social media, and 42% would email a company or brand about a bad experience. Your business’s responses to negative feedback matters. In … Read more about How To Respond When Customers Get Angry
Did you know 35% of websites contain broken links? Or that 50% of all websites are dinged for using duplicate content? A standard SEO review allows businesses to assess these and other issues their websites face. But it’s a tall order to find a report that’s not confusing or complicated. That’s why … Read more about 5 Reasons SEO Reviews Are Better With FreshTek
Big changes are underway for Facebook pages in 2018. The ranking algorithm that Facebook uses to choose how content shows up in user’s feeds, or News Feed, will now focus on personal interactions. Page interactions and posts from businesses, brands and public figures will be demoted. We’re delving … Read more about What You Need To Know About Facebook’s News Feed Changes
Public relations still packs a punch in today’s marketplace. Whether large or small, your business can benefit from utilizing its persuasive power. We sat down with Tracy Fellin, our strategist and head of PR, to learn more about why having a PR pro is so important. … Read more about 4 Reasons You Need A PR Pro
The tenets of the marketing funnel remain unchanged. The avenues to navigate through it, however, evolve daily as SEO, social media and traditional media innovate. Run through how the marketing funnel operates, and your company will learn ways to unlock its power for today’s customer. … Read more about Unlocking the Power of the Marketing Funnel
