A solid digital marketing strategy often focuses on what’s behind the scenes: Monthly SEO management, targeting options for online ads and the content creation process. But without solid design, digital marketing quickly becomes background noise. … Read more about 4 Reasons Design Should Be Part Of Your Digital Strategy
According to a September 2018 study, 39 of 100 searches led to a click on an organic search result. In the same study, about 62 of 100 searches did not result in a click. And paid advertisements only accounted for 3.4 clicks of 100 searches. … Read more about 3 Must-Know Facts About Organic Search
A great advertisement is like a catchy song. You can’t get it out of your head. It lingers for days, months and even years until the information about the product or service advertised is needed for a purchase decision. Here are 10 examples of ads we’ve seen recently … Read more about 10 Of Our Favorite Ads This Year
Logos resonate deeply with customers. Sometimes more deeply than brands realize. Consider the flood of negative feedback that Gap and Seattle’s Best Coffee met when attempting rebranding, particularly on social media. Since a positive reception is key to success, here are 6 must-know design … Read more about 6 Must-Know Design Principles For Logos
“Success is 20 percent skills and 80 percent strategy,” according to American entrepreneur Jim Rohn. In today’s culture of ever-evolving technologies, creating a strategy for digital marketing can be challenging. Here are a five do’s and don’ts to start planning for digital success. … Read more about How To Create A Digital Marketing Strategy
Landing pages pack a powerful punch in today’s digital marketing world. While websites are a must-have, landing pages can often make the difference between gaining leads or stagnating sales. In fact, companies with 10-15 landing pages experience a 55% increase in overall leads. … Read more about 5 Reasons You Should Create Landing Pages
Only about 25% of millennials and baby boomers trust content from brands. That’s 1 out of every 4 customers! The battle for customers has moved from getting the message out to creating a message that customers will trust. Enter user-generated content, also known as consumer-generated content. … Read more about How User-Generated Content Can Help Your Business Succeed
Most of us like to take things down a notch during the dog days of summer. But when it comes to marketing, August is no time to slow the pace. Here are five ideas to heat things up during the waning weeks of the season. … Read more about 5 Marketing Tasks for the Dog Days of Summer
