The term “brand” gets tossed around often by marketers. But it’s not just a fancy word in the agency vernacular. Your brand is the embodiment of your business and should be reflected in all marketing and advertising efforts through design, customer experience and messaging. … Read more about 4 Reasons To Develop Powerful Brand Identity For Your Business
Many people measure the success of marketing by focusing on the same key-performance indicators (KPIs), regardless of the advertisement or campaign. But that’s not the road to travel if you want to achieve long-term results. Instead, you need to go on a journey to discover the KPIs that signal … Read more about How To Pick the Best KPIs For Your Digital Marketing
Maybe your current website isn’t mobile responsive. Perhaps it’s stuck in the past, designed with outdated typefaces and images. Whatever the reason, you’re ready for a new site. … Read more about 6 Key Things To Consider When Designing A New Website
The customers of today are not the customers of the past. Today’s customers live online. They’re one click away from shopping at all times. They do in-depth research on products and services before purchasing. They consume media and advertisements continuously. … Read more about What Customers Want From Your Business in the New Year
A solid digital marketing strategy often focuses on what’s behind the scenes: Monthly SEO management, targeting options for online ads and the content creation process. But without solid design, digital marketing quickly becomes background noise. … Read more about 4 Reasons Design Should Be Part Of Your Digital Strategy
According to a September 2018 study, 39 of 100 searches led to a click on an organic search result. In the same study, about 62 of 100 searches did not result in a click. And paid advertisements only accounted for 3.4 clicks of 100 searches. … Read more about 3 Must-Know Facts About Organic Search
A great advertisement is like a catchy song. You can’t get it out of your head. It lingers for days, months and even years until the information about the product or service advertised is needed for a purchase decision. Here are 10 examples of ads we’ve seen recently … Read more about 10 Of Our Favorite Ads This Year
Logos resonate deeply with customers. Sometimes more deeply than brands realize. Consider the flood of negative feedback that Gap and Seattle’s Best Coffee met when attempting rebranding, particularly on social media. Since a positive reception is key to success, here are 6 must-know design … Read more about 6 Must-Know Design Principles For Logos
