“Don’t judge a book by its cover.” Yet in the business world, your company will be judged by its cover—more specifically, its logo. A logo is often the first piece of information processed by the prospective customer. This begs the question: Are you confident in what your logo broadcasts? If not, these three tips could help you get there.
1. Set yourself up for success
First impressions matter quite a lot. A sloppy or amateurish logo will leave outsiders assuming your business is the same. Font choice, color choice and the overall design of your logo will form—albeit unconsciously at times—the foundation of what your prospective customers think of you. After all, experts say 90% of all information transmitted to the human brain is visual. Get ahead by deciding what information you want your logo to communicate.
2. Find the right partner
Crafting a fitting logo takes more than just design skills. Your designer must get to know the nitty-gritty of your business to craft a well-suited logo. At Fresh, that process is part and parcel of design preproduction. Time and time again, we’ve seen that once we grasp a company’s mission and purpose, we find the direction and artistic touch our clients need.
3. Trust your heart… and the experts.
You may love the logo your nephew designed for your business (or maybe you just love your nephew), but is it really the right one for you? Your logo is integral to your brand, and a professionally-done logo is a worthwhile investment that will pay dividends over your company’s lifespan. A logo design expert will work with you to create a logo you love that will also represent the essence of your brand.
Now is the time to turn an impartial eye on your current logo. First impressions may not be fair, but they are human nature. What is your logo communicating to prospective customers? If the answer isn’t one that pleases you, give us a call at 717.274.0292 or contact us at freshcreativeinc.com/contact us.
