WHAT IS A BRAND?

Many businesses think a logo or a tagline is their brand, but brand is more than that. Simply stated, brand is what identifies your product, service or organization and how it relates to your customers and employees. You can control certain brand elements like...

Sizzlin’ Summer Social Media Tips

Nothing is hotter than social media right now. Businesses and organizations of all sizes can heat up their social media strategies this summer with these easy ways to add social media to your marketing plans. Take It To The Streets – Summer is the time for festivals,...

Meet Our Superheroes

We work in the big business world every day on client projects, but Fresh Creative is proud to be a small business. So when our local business journal publicized a Small Business Week video competition, we decided to enter. This year’s Central Pennsylvania...

Spring Cleaning Your Marketing

Spring is still stretching its legs and many people are ushering in the change of season with a little cleaning and de-cluttering. While spring cleaning can transform your crowded garage or overrun garden, it can also be beneficial for your marketing strategy. The...

Make Your Own Luck

Some people are lucky. Some aren’t. Is that how you see your marketing? All too often people credit luck for a marketer’s success, easily overlooking how that company planned, prepared and performed when the time was right. Are you ready to make your own...

Find Your Marketing Match

Committed partnership or keeping your options open? Your marketing relationship status could be affecting your organization’s success. A recent online comic compared life as a single with life in a relationship, drawing amusing parallels on how your approach to...