5 Principles of Design

Having a toolbox doesn’t make you a mechanic. And anyone with a computer and some basic software can call themselves a designer. But what does true, quality design entail? Shelley Carpenter, one of Fresh Creative’s art directors, discusses 5 principles you...

It’s All Greek To Me: Twitter Analytics

If you want more ROI from your organization’s Twitter account, then it’s time to dive into the Twitter analytics interface.  Here are some basic definitions and navigation tips to help you get the information you need to tweet shrewdly and confidently. The basics You...

Know Your Personas

Do you know your customer? Developing customer personas is indispensable when crafting your marketing strategy, social media posts and promotions. And with the amount of information at your fingertips, personas can be created easily. Start with these three steps. No....

Eyeing Your Competitors

Your company can outshine its competition easily. The key? Monitoring. The vastness of analytics available today provides an up-close look at competitors. Once you learn your competitors’ weaknesses, you can excel where they fail. Here are three steps to get you...