A new website requires a hefty investment from small businesses. So it’s important you make the most of your budget and know what to look for when you’re considering a new one.
Because our digital team at Fresh has had their hand in 750 websites, we asked them what every small business owner should know before beginning this process.
Here are the five short-and-sweet tips they shared.
“Creating and launching a website is not enough. Your audience will not find you without properly executed SEO.”
“Your website should look professional. According to Adobe, 38 percent of people in one study said they would stop engaging with a website if the content/layout was unattractive.
“Positive customer reviews drive engagement. Show them to the world. Others will be more likely to want to be your customer. Think Amazon.”
“All websites should have well-written relevant content. The website should be easy to navigate on all platforms.”
“Don’t forget to fill out your meta tags. They are one of the most valuable pieces of real estate on a website that can help your business’s visibility.”
“A website can and should make their business tasks easier, save them time and allow them to provide a better product to their customers.
“Small business owners should brainstorm and dream about what they would like a website to do for them. No matter how crazy it may seem, we will work on finding a solution for them.”