Month: February 2019

4 Reasons To Develop Powerful Brand Identity For Your Business

The term “brand” gets tossed around often by marketers. But it’s not just a fancy word in the agency vernacular. Your brand is the embodiment of your business and should be reflected in all marketing and advertising efforts through design, customer experience and...

How To Pick the Best KPIs For Your Digital Marketing

Many people measure the success of marketing by focusing on the same key-performance indicators (KPIs), regardless of the advertisement or campaign. But that’s not the road to travel if you want to achieve long-term results. Instead, you need to go on a journey to...