The term “brand” gets tossed around often by marketers. But it’s not just a fancy word in the agency vernacular. Your brand is the embodiment of your business and should be reflected in all marketing and advertising efforts through design, customer experience and...
Month: February 2019
How To Pick the Best KPIs For Your Digital Marketing
Many people measure the success of marketing by focusing on the same key-performance indicators (KPIs), regardless of the advertisement or campaign. But that’s not the road to travel if you want to achieve long-term results. Instead, you need to go on a journey to...