Month: September 2015

It’s All Greek To Me: Twitter Analytics

If you want more ROI from your organization’s Twitter account, then it’s time to dive into the Twitter analytics interface.  Here are some basic definitions and navigation tips to help you get the information you need to tweet shrewdly and confidently. The basics You...

It’s All Greek To Me: Facebook Insights

Delving into analytics offers the best way to improve your social media marketing. But understanding the interfaces and terms can be like learning a new language. Over the next few weeks, we will cover the basics of analytics for Facebook, Twitter and Pinterest, as...