Month: August 2015

Know Your Personas

Do you know your customer? Developing customer personas is indispensable when crafting your marketing strategy, social media posts and promotions. And with the amount of information at your fingertips, personas can be created easily. Start with these three steps. No....

Eyeing Your Competitors

Your company can outshine its competition easily. The key? Monitoring. The vastness of analytics available today provides an up-close look at competitors. Once you learn your competitors’ weaknesses, you can excel where they fail. Here are three steps to get you...