Month: March 2015

Real-Time Marketing…What Is It?

While social media shares characteristics of traditional marketing methods, there’s one element that sets it apart from the rest: it’s a living, breathing tool in a real-time atmosphere that is constantly updating and refreshing. It’s this characteristic that is...

Debunking Social Media Myths

There’s no denying social media has become one of the most widely used marketing tools. Businesses have social media departments; companies allocate separate budgets for social media marketing; events and products are launched solely on social media. However, while...