Month: June 2013

Social Media III: Content Strategy

Content is king in social media. It doesn't matter what type of audience you build unless you have a plan to communicate with them. Hopefully you've been able to determine where your customers are and set your social media goals, so you can focus on developing the...

Social Media II: Building Your Audience

Most organizations want to build their social media audience, but is there a magic number of followers to guarantee success? Social media success typically is more dependent on the quality of your interactions with your followers than your quantity of followers....

Where Are Your Customers?

Social media is more than just Facebook. Finding which social sites will provide the most impact for your marketing investment is critical to your social media success. The social media landscape is constantly evolving, but starting with a core knowledge of "Who" you...

Copywriting III: Professional Messages

While there are many ways to do-it-yourself with marketing copy, professional copywriting and copyediting services can provide polish for your message that you didn't even know was missing. Copywriting and copyediting for marketing and advertising cover a broad...

Copywriting II: Your Brand Voice

Gone are the days of the town crier shouting the news to everyone in the same way. Today savvy marketers need to be able to adapt their message to each audience and medium for maximum results. Few brands have taken the time to formalize the voice of their brand. While...

Copywriting: Words Can Hurt You

Sticks and stones may break your bones, but words can never hurt you. Unfortunately, the saying doesn't hold true when it applies to the way your brand communicates. In this first blog of the Fresh Perspective copywriting series, we'll share some easy things to avoid...