Month: April 2013

Photography Part 3

Having the right image is critical in marketing, but a photo is a photo, right? Wrong. We frequently run into issues when a client provides a photo to use in a project. Often it's a result of a resolution or sizing problem. A common example is taking a 72 dpi image...

Photography Part 2

Knowing a picture is worth a thousand words in marketing, you realize your project requires a custom photograph not stock imagery. Having the right image is critical, but like most marketers today you need to efficiently manage your budget. With the drastic...

Photography Part 1

The importance of photography in your marketing efforts is the first topic in our new Fresh Perspective blog series exploring a marketing or advertising theme through short posts on the subject. You've heard that a picture really is worth a thousand words and that's...