If marketing were like high school, great design would be the prom queen. Her visual appeal stops you in your tracks and demands your attention. Now imagine that prom queen is also smart, funny and purpose driven. She engages you in a conversation that makes you forget why you were walking down the hall in the first place. That’s what great copy can do for you and your company. If you’re a B2B or B2C company that wants to better engage with your audience, here are three keys to copywriting success.